As part of a summer sale campaign for the brand ethernal, I designed a cohesive set of visuals for both Instagram Stories and posts. The first stage of the project was an engaging Instagram Story, aimed at sparking curiosity through a mysterious visual atmosphere that encouraged viewers to click through to the main post. Every element, including textures and details, was created from scratch. The second stage was the reveal post, designed to maintain visual consistency with the Story while serving the function of unveiling which product was on sale. By keeping the design nearly identical, the campaign strengthened brand recognition and associations while delivering clear and effective communication.